Digital Branding

 

���Ekklesia 360 Logo

All branded advertising, documents, materials etc., must include the Ekklesia 360 logo.

There is a logo for light and dark backgrounds. If you are unsure which logo to use, please consult a member of the design team.

 

'e' Mark

The Ekklesia 360 ‘e’ mark should only be used in site footers, or in special applications where the full logo will not fit.

• Reasoning behind the limited use of the ‘e’ mark is that we want to use our logo to create awareness and brand recognition. A Google search for “e” will not bring up results for Ekklesia 360, so until then, please use it sparingly.
• The ‘e’ mark should be sized between 10px - 18px. 

Proper ‘e’ Mark Use In Site Footers

• The tag-line “powered by ‘e’” is OK, but not necessary.
• Please do not line up the ‘e’ mark with social media icons, rather, place it in a distinct location.
• The ‘e’ mark can be colored to match the website, but it’s rollover state should always be the proper Ekklesia 360 ‘e’ mark logo color.

Monochrome Black

The monochrome black logo should only be used as a last resort.

Appropriate examples of use:

• Printing Limitations
• Placed with other black logos

Monochrome White

The monochrome white logo should only be used as a last resort.

Appropriate examples of use:

• Printing Limitations
• Placed with other monochrome logos

Proper Spacing

To ensure the Ekklesia 360 logo looks it’s best, we need to give it room to breathe. The height and width of the ‘e’ mark should remain free from all copy or design elements around the Ekklesia 360 logo. This same rule applies to the ‘e’ mark itself.

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e360 Product Logos

• We have an ever-increasing number of Products that use the 'e360' logo style.
• Any new logo creation should be run past the Marketing and Design team.
• These logo's use the Ekklesia 360 branded 'e360' along with the same font (Comenia Sans Condensed).

Please follow the spacing in the example:

• The space between the Ekklesia 360 logo and the added copy is 50% of the ‘e’ mark.
• Outer margin is equal to ‘e’ height & width.

Ekklesia 360 Service Logos

• Not all services require a logo. If you are unsure if a logo is necessary, please speak with the Marketing team. 
• Any new logo creation should be run past the Marketing and Design team.
• These logo's use the Ekklesia 360 logo with uppercase Avenir Light text. 
• The color of the service should be one of the Primary or Secondary Ekklesia 360 colors.

Please follow the spacing in the example:

• The space between the Ekklesia 360 logo and the added copy is 50% of the ‘e’ mark.
• Outer margin is equal to ‘e’ height & width.

Logo Misuse

Please do not:

1. Alter proportions, colors, or layout
2. Place logos on images or colors that make it difficult to read

 

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Color Palette

• Here is a breakdown of the approved colors for all things Ekklesia 360. Note that there is a primary, secondary and neutral set of colors.
• Remember, less is more when working with color!

Primary

 

Secondary

 

Neutrals

 

Color Hierarchy

Here is a helpful guideline for how to use our approved Color Palette. When in doubt, Ekklesia 360 Teal and any of the Neutral colors are a great place to start. Add Monk Mint as a secondary, and use Gold as your “Call to Action” color.

 

 

Color Misuse

Please do not:

1. Introduce new colors outside the approved Color Palette (new colors in a photograph are OK).
2. Set type on images or colors that are jarring or difficult to read (even if they are approved colors).

This design does not follow the approved color guidelines for Ekklesia 360 branding.

 

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Fonts

Avenir Font Family

All branded materials will use the Avenir font family.

 

Lato Accent Font

This is the font found in the “Your Ministry Partner” tagline. Lato Light Oblique can be used sparingly for accent type.

Font Misuse

Please do not:

1. Introduce fonts outside of the approved font families
2. Stretch, squish, or distort fonts in any way

New fonts can be used on large scale projects like eBooks, but must be approved by design team.

This design does not follow the approved font guidelines for Ekklesia 360 branding.

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Icons

Elegant Font

Many times you will need to add icons to a design. The approved icon set is Elegant Font. This is the same icon font used on ekklesia360.com.

If you need to download these icons, you can do so here:

Elegant Font: 310 Of The Best Free Icons For The Modern Web

Arrows

There are a number of arrow icon options within the Elegant Font set. Please use the “caret” arrow icons.

 

Need an Icon?

You can now find additional icons at Orion Icon Library. We are strictly using the "solid" icon style to keep with our current branding. Design has the login, so let us know what you need and we can download/size it for you. If you just can’t find an icon you need. Let the design team know and we will custom make one for you!

 

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Buttons

Button styles need to match the feel of the site buttons. Rounded corners, and bold text. The color of the buttons can be any color from the Ekklesia 360 color palette. Typically, white text is used on the bold colored buttons.

 

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