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When Quail Springs was ready to redesign their site, we started with a Content Strategy Project. Through the strategy work, we nailed down some key goals for the new site. The QSBC team wanted to make sure that everyone from visitors to long-time members could use the site to engage primarily in worship and small groups. With that, we set up easily accessible content that directed website visitors to serve, give, and connect.
It can be tricky to navigate a large church with 3 time slots for worship and small groups on Sunday mornings. Keeping that in mind, we created a schedule right on the homepage to make it clear from the start.
The primary calls to action on the new site are to Gather, Build and Send. This Next Steps page makes it easy for someone to visit on Sunday, join a small group and get involved in ministry at Quail Springs and around the world.