Strategy

Content Strategy Essentials

Content Strategy Essentials


Content Essentials is ideal for churches with minimal existing content and functionality who are looking to improve!

We'll provide you with the framework to complete self guided audits of your current site and partner with you for a series of calls to help define your current ministry processes, and pinpoint strategies that will facilitate growth in each individual in your community. You'll create an improved site map that reflects your mission to help jump start your web project.





We train you on how to audit the content on your current site:

 

Technology Audit
Learn how to better understand and use your tools and technology to plan, manage, and track ministries
.

Qualitative Audit
Complete a visual map reveals gaps or complex areas in the organization of your current navigation pathway
.

Quantitate Audit 
This worksheet is designed to guide you in grading content based on three criteria: usability, knowledge, & actionability.
 

 

We provide strategic road maps for:

 

Critical Paths
Connect on a call with your strategist and key leadership to understand how you interact with each audience from visitors to mature members.

Key Page Layouts
We make key template and functionality recommendations that are necessary in order to reach your ministry goals for each type of audience.

Site Map 
We provide a recommended site map structure that ensures an improved user experience and clearly communicates your ministry’s vision.