Case Study: Kaleo Church
Kaleo Church is a church planting movement in San Diego, CA. Kaleo “desires to be a church that is centered on the gospel, preaches through the Bible, engages in mercy ministries on behalf of the city and plants churches throughout the city.”
As Kaleo seeks to launch it's third and fourth locations, Kaleo worked with Designwise to create this design to reflect their multi-sitechurch planting strategy. They also wanted to change the style ofdesign. Previous website designs were typically black/dark. Kaleo wanted to change this to a more clean/white-space design. Some of the changes included:
- Design: A new clean design created by Mark Priestap at Designwise. Kaleo partnered with the Journey in St. Louis in sharing the cost for the design and we each customized our one layout to reflect our community. Mark's design was influenced by Mars Hill and we spoke to them to ensure it was ok that we moved in this direction.
- Design: Kaleo wanted to put more people and stories on the site. We now have 3-types of Kaleo Stories: Gospel Stories (how the gospel is changing lives), Mission Stories (how people in the community are living on mission) and World Stories (how people internationally are spreading the gospel. The persecution of believers and the church planters we support/pray for.)
- Media: Centralized all sermons (previously on three pages) to one Media & Messages page.
- Blog: Added a blog to the home page for better updates/communication.
- Social Networking: Added a backend for community members to create their own page, blog, galleries, commenting on content, participate in groups, discussions, etc. As part of the their Mullet Strategy - "business in front, party in the back".
- Event Registration: The site now has event registration both for free and paid events.
